The L’Oréal Professionnel ID ARTIST program is one of the most sought after educational opportunities for talented and inspired hairdressers with an eye for fashion and unique creative expression.

Led by some of the hairdressing industry’s biggest names, ID ARTISTS are coached in the latest catwalk looks, cut and styling techniques, session hairdressing, product innovation and the latest L’Oréal Professionnel seasonal trends.

Frankie and Georgia

Huge congratulations to Frankie on your success of being chosen for the L’Oréal ID Artist Programme, which is a highly sought-after education opportunity for talented, inspired hairdressers with an eye for fashion and unique creative expression. Their main role is to present catwalk shows that preview L’Oréal Professionnel’s latest colour collections and trends. They also act as L’Oréal Professionnel and tecni.art ambassadors.looking forward to the next 2 years :well deserved!